It’s that time of year again, where we celebrate the Christmas season and this year more than ever, it seems even more important to spread as much positivity and Festive Cheer. So we were thrilled to collaborate with our friends at Drakes Menswear.

The Invisible Man were commissioned to conceptualise and design / project manage their Festive Campaign, organising every aspect of the launch across all platforms from their Bricks and Mortar Retail stores to artistically directing their E-commerce Gifting campaign which then translated across their social media platforms.

The Campaign was shot by longtime friend of the brand, Photographer - John Spinks, who brilliantly captured the festive spirit and the narrative of the Christmas Season.

The Concept was based on a simple abstract shape in the form a Christmas Tree and we commissioned London based Sculptor Dominic McHenry to hand-carve several large wooden pieces that we could then use to link the various touch points.

We then designed and installed the window concept into their London Savile row store as well as visual merchandising their RTW and Accessories collection and gifting categories into their in-store environment.