The Greater the Storm the Brighter the Rainbow !
Coronavirus has dominated headlines across the world for months now, and the impact it has had on businesses in a variety of sectors has been devastating. There is no denying we are in one of the biggest economic storms of our lifetime and past generations.
What we need now is ‘Hope’ and this can come in many forms, but for me the greatest weapon is ‘Positivity’. I suggest we forget about what is broken, and focus on the things that do work. Let's do more of those. As always, in such situations, we have two broad options: fight or flight. There will be those who run and hide and wait for this lousy cloud to pass. But there will also be those who choose to innovate, Create and identify new opportunities, to define new ways of working. There will be those who want to fight.
Which one are you?
“The Future is Bright”
As the lockdown is eased, the economy should start to bounce back. Factories can fire up production and building sites get back to work and now that the stores are finally set to re-open across the country next week, families can begin to do more shopping…
“Brands have to look at how to re-engage with the customer during the 'New Normal’ and with social distancing rules set to stay in play for some time or for the foreseeable future.
“Good businesses were good before the crisis and they will be good after it.”
Colour plays a vitally important role in the world in which we live. Colour can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. ... As a powerful form of communication, colour is irreplaceable !
“Colour gives us inspiration”
I believe we will need this positive element more than ever over the coming months and in the Fashion seasons of 2020 and what’s left of the 'High Summer' period and the arrival of the Fall Collections. I have already witnessed how Brands have consciously embraced a rich and vivid palette of colour and feel there is a real opportunity to embrace and infuse this into our retail environments and communication platforms and therefore think outside the box and look at creative opportunities maybe not considered before such as queues outside stores, captive audiences, escalators, airport terminals, public spaces and our sometimes mundane architectural landscape.
We must resist the easy option of generic / bland solutions and focus on ways of lifting the spirits of the brave consumers helping to get our economy off it’s knees.
“We are not in Kansas anymore…”
Rainbows are used as a symbol of ‘Peace and Hope' as they often appear when the sun follows a heavy rainfall. They serve to remind us that there is hope and light to follow even after dark times.
Each of the original eight colours represented an idea: pink for sexuality, red for life, orange for healing, yellow for sun, green for nature, blue for art, indigo for harmony, and violet for spirit. Before becoming synonymous with fabulous pride movements, the rainbow flag has stood for many social movements. The colours reflect the diversity of the LGBTQ community, as the flag is often used as a symbol of gay pride during LGBTQ rights marches. ... The rainbow flag is also commonly used as a general symbol of social equality and individuality.
The rainbow meaning also teaches us to embrace our own differences and the differences of those around us. Like the rainbow, these things can seem far away and out of our reach.
The important thing, though, is that we keep striving for them. The rainbow symbolism is powerful, it reminds us of the endless possibilities, it shows us how vast and magical our world is.
“Rainbows challenge us to confront and embrace our own potential.”
“Storms don’t last forever…”
Remember Storms don’t last forever, rainbows are often seen after a rainstorm when the sun breaks through the clouds. This provides us with a very powerful and important message:
