We were thrilled to collaborate with NEOUS for the launch of their PRE-AW/19 Women’s Shoe Collection. They asked us to design and produce their Pop-Up Installation @ Selfridges Designer Shoe Galleries on Monday 8th July.

The brief was to treat an existing Shoe Table with a creative envelope that translated the Core aesthetic’s of the Neous Brand’s DNA, with a Sculptural piece that wrapped and cocooned the installation with a fluid / feminine texture that invites the consumer to engage with the bold yet minimal design.

We commissioned and crafted over 130 individual custom made panels that were all uniquely cut sections that naturally undulated across the full 3.6m length of the installation. We then created 5 x bespoke sculptural forms that acted as shoe risers to elevate the product, these were hand-crafted from timber and treated with a natural stone paint effect and then finished with a Marble surface.

The Pop-Up will be live for one month in Selfridges Oxford St / Designer Shoe Galleries which is located on the Women’s / 2nd floor / Shoe Dept.

A Huge Thanks to Neil and his team @ RDD_Creative / RDDProjects.co.uk for all their hardwork on this Project!

Watch this space for further images of the Installation, now it has gone live...

Credits:

Creative Concept: Nathan Hicks @ THE INVISIBLE MAN | CREATIVE
Production & Installation: RDD_Creative | Neil Morgan
Location : Selfridges Oxford St / Designer Shoe Galleries

Website / Instagram links:

neous.co.uk | @neous

rddprojects.co.uk | @rdd_creative

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