JOSEPH x COLETTE / EXCLUSIVE CAPSULE COLLECTION

JOSEPH Limited Edition Collection for a Pop up space launched in Colette Paris.

CONCEPT BRIEF

THE IDEA FOR THE SET-BUILD WAS TO PLAY ON THE TRANSPARENCY QUALITIES OF THE JOSEPH COLLECTION.

DUE TO THE BUILD CONSTRAINTS DICTATED BY COLETTE, WE COULD NOT FIX ANYTHING TO THE WALL OR CEILING, SO THE IDEA WAS TO CREATE A SIMPLE ARCHITECTURAL FRAME THAT COULD HOUSE THE SUSPENDED VERTICAL ACRYLIC RODS TO DISPLAY EACH PIECE INDIVIDUALLY & WILL HELP FRAME THE SPACE.

THEN TO INTRODUCE A STRONG ELEMENT OF WHITE LIGHT, INCORPORATED INTO THE BASE OF THE UNIT TO POP THE TRANSPARENT QUALITIES & ELEVATE EACH PIECE. THIS WILL ASLO THEN SET US APART FROM THE OTHER BRANDS DISPLAYING WITHIN THE SPACE.

FOR THE EDIT OF ACCESSORIES WE INTRODUCED FREE-STANDING ACRYLIC PLINTHS IN THE SAME AESTHETIC / MATERIAL TO STAND IN FRONT OF THE MAIN DISPLAY.