With the ongoing Pandemic seeing not much signs of slowing down, the stance on the ‘Face Mask’ has obviously shifted and it seems the West may now have to adapt and consider how it may have adopt this custom. Will we see Luxury Fashion houses and High St. Fast Fashion Retailers jump on-board with the opportunity to cash in on this once stigmatised item that has now become a worldwide necessity due to outbreak of COVID-19.
We have already see fashionista’s donning the mask, in January Pop Star Billie Eilish wore Head-to-toe Gucci ensemble at the Grammy Awards.
This is a Pivotal moment, we will now see this as an essential item? and think nothing of putting one on in the same way we put on a pair of shoes before leaving the house...